NCD Advisory Group

Frederika is a former teacher (PGCE) with 11-16 classroom experience. Following this, she worked in recruitment for 12 years, culminating in her co-running a recruitment firm while running a small food production business and a social media training business. In 2013, she began her current work as a speaker and trainer in positive psychology / happiness / wellbeing. Most of her work is now supporting and promoting wellbeing in education. Frederika has authored several books, holds an MSc in Applied Positive Psychology and is currently undertaking a Doctorate in Education, with a research focus on whole school wellbeing.

I am a seasoned senior manager and executive with over twenty years of expertise gained within complex public-sector organisations, offshore companies and the voluntary sector. I have expert level understanding of transformation management that began early in my career from a supplier perspective and as my career progressed within the public sector, I became very familiar with the benefits and risks that are often attached to managing large scale business change.

My current roles, off-shore and at local government allow me to continue developing, operating and achieving benefits for partners, arm-length organisations and Digital services. I have demonstrable success in improving public services and applying good business practices to achieve beneficial results with strong intellectual and analytical abilities. I have excellent knowledge of best practice programme/project management delivery methodologies and a successful record of achievement implementing project governance and maintaining financial control.

I am highly committed to good corporate governance at board level and since completing my MBA thesis I have a newfound passion to continue with applied research and encourage best practice and improvement of board performance particularly within the charity and education sectors. I continue to serve as a Non-executive Director on boards, to advance the board and management teams. These roles have given me a detailed knowledge of social enterprises, including an understanding of the charity sector’s role in building a bigger, stronger society and with a strong commitment to understanding the charity sector’s effective; independent; proportionate; and; impartial regulation.

After successfully completing my MBA and attending Harvard Business School I developed a newfound interest in applied academia and exploring my authentic values in leadership. These values stem from wishing to be socially responsible and playing my part in preparing the next generation. Consequently, I have a genuine desire to excel my passion to serve non-profit organisations. I am very enthusiastic about selecting the right opportunities at board level and have constructively challenged conventional wisdom of the board and gained support for my recommendations for strategic change by motivating and supporting the board and extensively utilising my excellent communication, influencing and listening skills. More recently, I have founded the first Ethnic Culture Staff Network at Doncaster Council and have been elected to serve as Chair influencing transformational change by working collaboratively with colleagues. I sit on the local primary school board as Chairman of the Parents Council and currently Governor, continuing my work over the next three years. My board experience specialities revolve around governance; culture; strategy; change; risk; and management and leadership. I have a ‘can do’ positive attitude and a ‘work smart’ work ethic allowing me to achieve the best.

I am a practising Muslim residing in Finningley, Doncaster with my wife and three children. Having suffered in silence for many years regarding my deafness I have learned to overcome my physical impairment. I have a keen interest in our climate and the impact of human consumption and its consequences. I am eager to learn more about mental health and wellbeing hence have participated in many discussions, debates and workshops exploring this topic. Recently, I have further developed my life-long passion for diversity, inclusion and equality reflecting upon my own experiences. I continue reading and attending lectures, debates and discussions aiming to promote a healthy environment for transformational change.